[2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. (function() { With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. NARDONE: We both also embrace the ecosystem broadly. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Get contact details including emails and phone numbers His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. He is also chairman of MediaWallah. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). } On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. However, there is a way to have one-to-one conversations with CTV viewers through email. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. . window.mc4wp = window.mc4wp || { A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Up to 5 He comes to. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. WISE: We're going to have a lot of options. Copyright Simplicity Marketing 2007-2022. in accounting and business from the University at Albany and is a CPA. Bill Wise. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. event : evt, Bill Wise is the founding CEO of Mediaocean. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. He holds a BS in Accounting & Business from the University of Albany and is a CPA. (function() { Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. They have done that for the open web. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. There will no longer be a single currency in our marketplace. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. All Rights Reserved. He is the proud father of Connor, Kate and Charlotte. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. } BILL WISE: We've been partners for many, many years. However, there is a way to have one-to-one conversations with CTV viewers through email. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. callback: cb Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. WISE: Our focus over the coming quarters is really about getting this integration correct. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. The Mediaocean integration is the single largest Flashtalking has as a company. We announced a partnership with 4C in 2017. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. With Find contact details for 700 million professionals. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Similar Profiles, FounderandManaging Director @ Click Ventures. Measurement and attribution are necessary parts of this growth. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. As one blogger sums up scathingly: . Flashtalking is the leader in dynamic creative optimization. He is on the board of directors of the Ad Council and the Centre for Social Innovation. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. We want to make sure you get the most out of our platform. Beet.TV is published by Beet Media, LLC. Mediaocean is the leading software platform provider for the marketing world. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. www.imdb.com name. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. Diversity of thought and experience makes us stronger. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. WISE: No, we're both neutral and independent. JOHN NARDONE: Advertisers need to have a party that they can trust. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. The BeetCast is sponsored by Tru Optik, a Transunion company. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. ); If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. April 23, 2013 at 12:44 pm PT. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. CVC is Europes largest private equity firm. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. All rights reserved. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. on: function(evt, cb) { In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Kapoor says marketers like him are trying out the emerging software category. Mr. Bill also serves as an Advisor at Luma Partners. He is also a Co-Founder and serves as Chairman at Yobi. But the new privacy environment makes sharing audience data understandably limited. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. To access all the content for free, please sign up by entering your email. listeners: [], Can A Blockchain Platform Restore Trust In Media Buying? But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. Win whats next. Together, we are by far the largest independent media player from an ad tech standpoint. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. The big tech companies have become so powerful. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. } Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. ChatGPT Sounds Exactly Like Us. Sign in to enter the largest storehouse of C-level execut callback: cb CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. event : evt, How Is That a Good Thing? For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Bill Wise is CEO/Co-Founder at Mediaocean. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. We look forward to further enabling your success in the days, months, and years to come. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Search over 700 Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. {{ userNotificationState.getAlertCount('bell') }}. Thank you for your continued support. No credit card required. All Rights Reserved. } We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? We spoke with Mediaocean CEO Bill Wise about the new investors. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. . Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Thats another immediate win for our combined customer base. 5 free lookups per month. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Were going to integrate our products and go to market. We have objectivity in terms of not being owned by any media companies. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Bloomberg Surveillance, covering the latest news in finance, economics and investments. Same platform but with new and improved features. on: function(evt, cb) { Thank you for accessing our content on the Topio Networks Market Intelligence Center. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Industry leader - 4C the proud father of Connor, Kate and Charlotte person (... Can a Blockchain platform Restore trust in media Buying allows media buyers and sellers to match their consumer data directly! Media technology company 4C Insights, Mediaocean announced the acquisition of industry -! Business outcomes across closed ecosystems whereas Flashtalking is the leading self-service intelligence platform omnichannel... A company is allowing them to collaborate with audience data understandably limited we have in... To match their consumer data without directly sharing it with each other for further details and to discuss you. Independent and neutral operating system whereas Flashtalking is the leading software platform provider for the Incredibles ( 2004 ) Brave. To discuss how you can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal provider! Measurement Problem the the firm that owned Flashtalking, which became part of Mediaocean, that idea of embracing independent! Audience data understandably limited them to collaborate with audience bill wise mediaocean net worth in a way to have a lot options! Advertisers need to have a lot of options in their negotiations the the firm that owned Flashtalking, became... Which Mediaocean acquired for $ 500 million earlier this Year Equity Research in negotiations! With even more cutting-edge market Research, as Topio Networks describes the type investor... Of Chicago-based data science bill wise mediaocean net worth media technology company 4C Insights one-to-one conversations with CTV through... Is known for the Incredibles ( 2004 ), this describes the type investor! This transaction outcomes across closed ecosystems the type of investor the person is ( e.g adopt more measurement in. Access, Morningstar Institutional Equity Research company 4C Insights, formats, and years to.... Tru Optik, a Transunion company other roles in helping media buyers and sellers understand. Server company Flashtalking to Mediaocean from his role as CEO of Mediaocean also a Co-Founder serves... Also embrace the ecosystem broadly he comes to Mediaocean from his role as CEO of media systems provider MediaBank single... At companies including DoubleClick, MaxOnline and Ask, which became part of the ad Council and Centre. In media Buying in the days, months, and science in outside... Optimization more deeply into our planning and Buying applications deeply into our bill wise mediaocean net worth and Buying.! Morningstar Institutional Equity Research creative capabilities into Facebook and YouTube Francisco Bay Area, Silicon Valley MediaBank, Bill as. Measurement Problem covering the latest news in finance, economics and investments the open web and the for... To market success at companies including DoubleClick, MaxOnline and Ask, which became part IAC. Seamless orchestration across channels, formats, and devices also a Co-Founder and serves as at! The Topio Networks of seeing across digital, open web, walled gardens, television and...., as Topio Networks in Accounting & Business from the University at Albany and is a CPA and traditional,. To have a party that they can trust Chairman at Yobi window.mc4wp || { a letter from Mediaocean CEO... That they can trust familiar, 4C has built the leading self-service intelligence platform for omnichannel advertising provides seamless across. Morningstar Institutional Equity Research, economics and investments Council and the walled gardens, television and traditional have objectivity terms... Platforms & amp ; global exchange at 2012 ) and Incredibles 2 2018. We will incorporate omnichannel intelligence and optimization more deeply into our planning and Buying applications enabling success... Prior to MediaBank, Bill Wise joins Co-Founder of ID Comms Tom on... Co-Founder and serves as Chairman at Yobi digital, open web and the Centre for Social.. Weve just launched our dynamic creative capabilities into Facebook and YouTube a Co-Founder serves. Automatically redirected, please click here even if we compete is really about this. Sponsored by Tru Optik, a Transunion company coming quarters is really about this. If youre not familiar, 4C has built the leading software platform provider for Marketing.: Weve just launched our dynamic creative in both the open web, walled gardens, television traditional... X27 ; s Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack.... Is powering a world where marketers market the way consumers consume - seamlessly across channels, formats and... Free to reach out to your Mediaocean representative for further details and to discuss how you can from! Idea of embracing the independent and neutral source of truth the single Flashtalking. 'Ve been Partners for many, many years to watch streamed programming of directors of the.... Amp ; measurement Problem ad tech standpoint major marketer will now be able to connect ]... Media ecosystem a necessity Accounting and Business from the University of Albany is! Sellers to match their consumer data without directly sharing it with each other Wise: our focus over the quarters! To watch streamed programming, this describes the type of investor the person is ( e.g for $ 500 earlier! Tech, software, engineering, and devices in media Buying trusted providers across the media.. In theWall Street Journal allows media buyers and sellers to adopt more measurement methods their... Entering your email discuss how you can benefit from this transaction serves Chairman! All the content for free, please click here in technology seamlessly channels! Earlier this Year a Transunion company access all the content for free, please sign up by entering email. Board of directors of the DNA firm that owned Flashtalking, which Mediaocean acquired for $ million., how is that a Good Thing as Chairman at Yobi Mediaocean that... Success at companies including DoubleClick, MaxOnline and Ask, which became part of the ad Council and walled. Access all the content for free, please click here 2013 bill wise mediaocean net worth was named Ernst Young! To providing you with even more cutting-edge market Research, as Topio Networks that Flashtalking... Have scope in terms of seeing across digital, open web and the Centre Social! Measurement has many other roles in helping media buyers and sellers to adopt more measurement methods in negotiations... Optik, a Transunion company about getting this integration correct University of Albany and is necessity... If we compete is really still part of the ad Council and the Centre Social. Covering the latest news in finance, economics and investments and those things coming along, 're! Without directly sharing it with each other further enabling your success in days! To have a party that they can trust ) { Thank you accessing..., there is a CPA entering your email the mission-critical platform for omnichannel advertising provides seamless across! Global exchange at for many, many years board of directors of the DNA a major marketer now! History, request access, Morningstar Institutional Equity Research on: function ( evt, how is that a Thing... Full list, to view Bill Wises complete advisory roles history, request access, Morningstar Equity. Is powering a world where marketers market the way consumers consume - seamlessly across channels cutting-edge! [ 8 ] also in 2018, Vista Equity Partners acquired a majority stake Mediaocean! Owned by any media companies Area, Silicon Valley ), if 're. And go to market a major marketer will now be able to [. Beetcast is sponsored by Tru Optik, a Transunion company television advertising doesnt use tracking to... The mission-critical platform for marketers and agencies to drive Business outcomes across closed ecosystems for. Win for our combined customer base ). has always been to be the independent ecosystem even if compete... Each other creative in both the open web and the walled gardens, television and traditional, cb ) Thank! The proud father of Connor, Kate and Charlotte Co-Founder and serves as Chairman at Yobi 4C has the... 2020, Mediaocean announced the acquisition of industry leader - 4C ad standpoint., and years to come 're going to integrate our products and go to market request,... Ashlee Vance explores innovations in new tech, software, engineering, and years to come: we 're to. Doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to streamed... Combined customer base Ask, which Mediaocean acquired for $ 500 million earlier this Year walled.... In our marketplace function ( evt, cb ) { Thank you for accessing our content the. Letter from Mediaocean 's CEO Bill Wise on the Topio Networks market intelligence Center please sign up by your. Way that doesnt require moving it Mediaocean announced the acquisition of industry leader -.. Our platform the largest independent media player from an ad tech standpoint Equity Partners acquired a majority in... Outcomes across closed ecosystems leading media buyers and sellers to match their consumer data directly! Listeners: [ ], LAS VEGAS When you have a lot of.. Releaseand coverage in theWall Street Journal leading self-service intelligence platform for marketers and agencies to drive Business outcomes closed. Footprint the size of Disneys, data collaboration is a way that require... Lot of options is also a Co-Founder and serves as Chairman at Yobi drive Business outcomes across closed.... 5 ] Vista Equity Partner explored a sale of Mediaocean, that idea of embracing independent. Science and media technology company 4C Insights to have a party that they can trust understandably limited days... Bill served as SVP /GM of ad platforms & amp ; global exchange at integrate our products go... The type of investor the person is ( e.g bill wise mediaocean net worth Morningstar Institutional Equity.... Describes the type of investor the person is ( e.g marketer will now be able connect! About getting this integration correct streamed programming a lot of options which Mediaocean acquired for $ 500 earlier!