Episode 10: Inflation and its impact on the insurance industry. One of the important reasons for its success is its ability to focus on a contingent of specific repeat customers rather than trying to hoard all the audience of different niches. Boone (2001) proposed a measure, based on relative profits, which is more robust than the different ways in which competition can be parameterised in theory. The study established that there is a positive relationship between competition and efficiency supporting the quiet life hypothesis where managers in a less competitive market may utilise the market power of their firms and reduce their efforts. Figure 1 shows insurance penetration in Zimbabwe between 2012 and 2018. It also enables rapid standardisation which is essential for driving cost efficiency and offering the necessary room and platform for adapting, changing, and scaling. For that businesses need to do more research, development, and design thinking to produce new ideas that attract the consumers attention and provide more facilities with the same product. Bikker & Boss, 2005). Simultaneously, were not seeing the huge influx of new tax talent needed to meet such demand. There are no hidden fees or The insurance sector is mostly dominated by the non-life insurance and insurance broking. Heading into a recession and with costs continuing to rise at unprecedented rates, the next 12 months will undoubtedly be tough. The results showed that there was weak competition in the Dutch life insurance industry compared to other industries. Some of the non-life insurance firms were deregistered over the period with a few amalgamating. Starbucks is the worlds largest coffeehouse chain that stands out way ahead of its competitors such as McCafe and Dunkins Donuts. There are other strategies too that help the company maintain its business alive and up-to-date such as: Competitive advantage is the capacity of the company to strategize its business in a way that stands out its position in the market and pays it off for the loner and sustained way than to its competitors. One of the main drivers for adaptability and change is the ability to deliver scalable digital capabilities at a faster pace. The study shows the innovation and This study evaluates competition in the insurance sector in Zimbabwe during the period 2010 to 2018. Of interest is the evolution of competition during the transition period from hyperinflation (2007/2008). Gaining Competitive Advantage in the Insurance Industry with Enterprise Apps. Advanced analytics, IoT, and cognitive applications demand technology capabilities that are scalable and flexible. The paper analyzes Japan's competitive advantages in trade with other nations. Tony loves the outdoors and most sport events. It is a market structure that allows the companies to perform in a certain way and follow the particular strategies that are suitable under that environment. Drinks like Pumpkin Spice Latte, Frappuccino, cold brews, refreshers, and more offer customers the new taste very often. The study investigated the evolution of competition in the Zimbabwean insurance sector during the period 20102017. Learning about competitive advantage will surely give them a great chance to make better decisions. The Boone indicator reveals the impact of competition on the performance of efficient insurers in post-EU accession period only accounting for the reallocation effects proving that efficient insurers make higher profits. United Healthcare Insurance Company: 5,999,413,575: 12.16: 3: 73288: Humana Insurance Company: 5,507,460,643: 11.16: 4: 71013: Superior Healthplan Network: Thats a huge increase from only $90.69 billion in 2020. This is a growing area of credit risk that our customers are seeking information about particularly regarding the number of winding up petition applications., While there is no silver bullet to the staffing crisis, employers are aware that they need to remain flexible and understand what workers want. Customer expectations and demands are growing. It is not necessary that your competitor can only be similar products or companies. The highest number of insurance firms were recorded in 2013, while the least number of 88 was experienced in 2018. The benefits of competitive markets can be inferred from the negative social welfare effects of monopoly (Guzman, 2000). The deregulation of the financial sector and emergence of new financial instruments and services offered by financial institutions has blurred boundaries between different types of financial institutions such as banking, insurance and securities. Senecas famous proverb might be a few thousand years old but couldnt be more current and relevant. The challenges associated with the model include that it suffers from a multicollinearity problem if the efficiency hypothesis holds; it assumes that at least some profit gained by more effective firms is transferred to their clients; it does not account for differences in the quality of products; and it neglects design across firms and their incentive for innovations (Boone, 2000, 2001 & Boone et al., 2004, 2005; CPB, 2000; Schaeck & ihk, 2008). If applied with proper planning, the companies can attain and maintain a competitive advantage over their competitors. Through effective communication, credit management professionals can help to build a more complete picture.. With 89 percent of customers making an effort to read reviews online before buying a new product, its evident how important reviews are to your companys reputation. As a result, all variables were taken into consideration in the estimation of the regression model. Podcasts in this series: Episode 13: Reshaping of the UKs Solvency II and wider changes post-Brexit. While PSD2 was centred around payments with data sharing added afterward, the impending updates to legislation (by the name PSD3 or otherwise) will more than likely have a broader focus on generalised data sharing, open finance, and even open data, as Europe catches up to its peers., Equally, Operational Resilience regulation is the dominant theme on the regulatory agenda, notes Gary Lynam, Director of ERM Advisory atProtecht. As long as they can quantify the risk they are taking on and dont over-stretch, it could be another case of fortune favours the bold.. The greater the absolute value of the Boone indicator, the higher the degree of competition since the effect of reallocation is stronger. The results also concluded that competition negatively affected the loan portfolio quality. It is also important to reinforce the message in every communication channel to your customer from advertising to public relations, sales ads, and even from your storefront. In practice, a modern core system is stable and secure and can support improved processes throughout the entire lifecycle, from first customer contact to claims settlement. Starbucks keeps on updating itself on new innovations and bringing new ideas to the table for customers. Consider that your company is launching a new product or bringing modifications to an already available product, try to convey it clearly through a targeted advertisement that it must be something that your customers are in need of or it must offer real value. For that, it is important to have comprehensive knowledge about the competitive advantage and its strategies, theories, and examples so that to have a great insight for developing their business in this cutthroat competition. (2017). A valuable resource cannot be considered as the source of competitive advantage if it is in the reach of everybody and exploited by all of the organizations hence making it a travail source. In 1985, Michael Porter wrote a book in which he identified three strategies that can be adopted by any firm to tackle the possible competition in any marketplace. Todays new landscape requires a holistic view of the customer and the deployment of innovative technology, yet insurance companies have been plagued by legacy systems for years and are less inclined to adopt new technologies as quickly as their counterparts in other industries. Sometimes it is linked to the activities of financiers, such as invoice discounters, and we are advising businesses to be particularly cautious when auditing their suppliers and customers. In addition, carriers can decrease costs related to paper application processing with an electronic application system, and can spend less on IT by embracing BYOD. From a technology perspective, this requires insurers to consolidate multiple disparate systems and data into a more effective and concise system, enabling agents to better communicate with their customers. According to delegates at the roundtable, the biggest and most immediate challenge that businesses are facing is the staffing crisis. Falcon Insurance Company is committed to providing simple, affordable car insurance regardless of your driving history. To empower existing and prospective customers and deliver an improved customer experience, insurers must adopt an omnichannel approach. It also concluded that through marketing innovation and creativity, the insurance industry can improve their businesses and achieve a competitive advantage. Kasman et al. that contributes to economic growth (Haiss & Smegi, 2006). How can insurers respond to fierce competition and change. The intuitive idea behind the relative profits measure is that in a more competitive industry, firms are punished more harshly for cost inefficiency. Equation 3 shows the relationship between output and marginal costs. Fraud is another major risk factor for businesses across industry sectors. Despite the challenges above, a number of opportunities are presenting themselves in the insurance sector. With a new political landscape, rising inflation, a cost-of-living crisis and increasing pressure from HMRC for payments, many businesses are preparing for a big cash squeeze in 2023. These challenges are not set to become the industry norm soon, but it will all depend on who is the quickest to react first. It must be imperfectly imitable. Required fields are marked *. Starbucks locates its centers at strategic positions such as in neighborhoods, high traffic areas like downtown, busy streets, and shopping malls. Competition increased in the years after the EU accession. You can attain a competitive advantage by fulfilling the needs of your own target market by bringing timely updates to your goods and services. His passion other than providing excellent advice is playing golf. Sigma Swiss-Re (2016) notes that insurance spending is 6.23% of Worlds GDP. Hence, their findings provide support for the competitionstability view for Turkish life and pension insurers. This is a static model as compared to the above which is dynamic. The average variable costs are measured as variable costs to variable revenues ratio. Simon Philpin, head of trade credit at credit assurance provider, Markel, added: We have seen increased demand for credit assurance linked to suppliers. Assuming that >mci and 0< b, the first-order condition for the Cournot-Nash equilibrium becomes 2qiijqjmci=03. Another important dimension reflected in the results shows that the average Boone indicator for the period 20102012 does not significantly differ from the one for the period 20132017. Episode 12: Why life insurers need to embrace data democratization. Additionally, process mining delivers an enduring connection to the core systems and dynamically visualises the impact of change. The shortage of foreign currency in Zimbabwe affected the sector hampering payment of premiums for most reinsurance programmes. Boones model (Boone, 2008) argues that efficient firms achieve higher market shares and/or profits and the effect is stronger in the environment where competition is more intense. (2017) did a cross-country study on the association between soundness and competition in the life insurance industry in 10 European countries. Were not the only ones who think so, in fact according to the research firm Celent, total worldwide IT spending in the insurance industry is expected to reach $140.2 B this year. The more the firm is stabilized the more it lessens the chances of the rivals to neutralize the advantages hence keeping the company at the edge. App Management. which can lower the manufacturing cost over the other competitors and can provide cost-benefit to the customers. (2019) evaluated the impact of competition and concentration on stability in the Turkish insurance sector for the period 20022014. Independent agents, who spend the majority of their time on the road visiting prospects, need to be able to access information while on-the-go. The earlier period was mostly affected by lack of confidence in the market mostly as a result of the hangover people had from hyperinflation period when they lost the majority of their savings as most insurance policies were rendered valueless. The COVID19 pandemic has not spared the sector which is experiencing higher than usual lapse rates as a result of potential liquidity issues anticipated as customers incomes become constrained. The results revealed that the values of Boone indicator were statistically significant throughout the study period for average cost and marginal cost models. Of novelty to the study is the use of the Boone Indicator, one of the new empirical industrial organisation methods which has not been applied in the insurance market in Zimbabwe. A core competence should open the ways for the organizations to the wider variety of markets. To stay competitive, insurance carriers and agents are being forced to rethink how they interact with their digitally savvy consumers and redefine customer centricity. In the business world, competitive advantage refers to all the factors that help a company to enhance its business by producing more goods and offering more qualitative services in comparison to its rival. In order to gain and maintain a competitive advantage, a company has to demonstrate greater comparative and differential values than its market rival. Our analysis explored the impact of ten rapidly accelerating trends most relevant to competitive advantage. People also read lists articles that other readers of this article have read. Making the most of cloud technologies requires robust medium and longer-term planning, especially when it comes to deciding which legacy systems to migrate to the cloud and when. In other words, the Resource Based View states that resources that are heterogenic and immobile within an industry make the organization resources to be valuable, imperfectly imitable, rare, and not easily substitutable. The market shares of insurance firms with lower marginal costs are expected to increase so that is negative. Achieving Competitive Advantage in Insurance Industry - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The rest of the paper is organised as follows: stylised facts about the Insurance sector in Zimbabwe are presented in section 2, followed by literature review in section 3. Copyright 2021. Establishing a competitive advantage can be a decisive move in the success of your business, but before planning to develop it, you need to know the: In his book, Competitive strategy: techniques for analyzing industries and competitors, Porter states that there are five competitive forces which if identified on time can benefit an organization to direct its efforts in the right direction. Overall, the range of the Boone indicator for the study was 0.232 to 0.4005 with average cost and 0.096 to 0.344 with marginal cost which compares favourably with the results obtained in a Croatian study. The study recommended that players in the insurance sector should constantly evaluate To analyze the influence of focus strategy on competitive advantage of insurance firms in Thika town iii. Most of its users are the people already inclined for the niche of fashion, arts and crafts, and ideas for interior designs. The global insurance market grew from $5946.74 billion in 2022 to $6466.23 billion in 2023 at a compound annual growth rate (CAGR) of 8.7%. The insurance sector in Zimbabwe is one of the key pillars of the financial system offering a wide range of products. High take-up of Government-backed loans during the COVID-19 pandemic, has left many businesses struggling to meet their repayments with reduced revenues and depleted cash reserves, all at a time of record inflation and a war in Ukraine, which is driving up energy costs to exorbitant levels that are simply not sustainable for some businesses. These strategies include cost leadership, differentiation, and focus. Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 2 (1):18-21 (ISSN:2141-7024) achieving competitive advantage. 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Following this strategy today, Pinterest has: With the trillion-dollar market cap, Apple is the brand of the 21st century that always aims at bringing the best user experience to its customers through its hardware, software, and services it has not only kept the focus on launching a catalog of top quality products but it has also remained hyper-focused on other aspects of user experience that has made the company more reliable in the opinion of its consumer market that has earned their trust over time. As such, insurers should approach an implementation in phases, beginning by asking themselves several key questions: Taking stock through an assessment will help senior executives understand the point of departure, their overall ambition, and what it will take to deliver results. This view is dominant in cases where there is substantial competition in the market. Insurance is a key instrument of risk transferring, indemnification and intermediation (Outreville, 2015). To maintain their competitive advantage, businesses must remain attuned to create demand of their target market which makes them updated on who their customers are and how they can bring betterment to their consumers lives. The number of reinsurance broking firms increased by 100% during the period from 4 to 8 which might have increased competition in the industry. An example is how the pharmaceutical industry hikes up prices of drugs and plays a There are a ton of reasons your health insurance sucks and is so expensive. Warehousing Competitive Advantage. The study has found that competition was moderate in the insurance industry. For instance, a car owner will buy gasoline from a gas station that sells 5 cents cheaper than the other station in the area. In the world of complex business, those who are still struggling to establish their name in the market need to learn to put smart strategies ahead. Not only will all businesses be tightening their belts due to rising costs, but particularly in the tax industry, there is a severe shortage of skilled professionals. This Resource Based View suggested by Barney will substitute this assumption as he states that resources can be heterogeneous and may not be mobile. Many are in fact, Chubb, the nations 12th largest property and casualty insurer, was ahead of the game several years ago when the company provided a small subset of its agents with tablets containing a library of marketing material that they could access remotely, and CapGemini recently found that mobile and social media are a priority for more than 50% of insurers included in their survey. We use cookies to ensure that we give you the best experience on our website. The study recommends that policy makers and regulators should ensure a competitive insurance industry to enhance efficiency. The equation shows that profits depend on marginal costs in a quadratic way. Businesses have to realize their potential and target the right audience with proper strategies. Building competitive advantage For insurers that no longer have captive distribution or that can no longer afford to maintain it, the focus will shift to more effectively managing third In this environment of fierce competition and brutal pricing, insurers are forced to constantly innovate, reduce bottom line, adapt, and respond quickly to a changing economy and society. According to a 2013 LIMRA study, 86 percent of consumers would prefer to conduct their life insurance research online, and if given the option, 23 percent would prefer to buy online as well. Brokers and advisors, who work on behalf of their clients, may need to access their clients financial and risk information and create what-if scenarios. The insurance sector has experienced phenomenal growth since 2009. They rightly argue that in the long-run competitive advantage highly depends on the ability to build core competence at lower cost and more speed that result in substantial profits. Table 1 shows that the number of players in the insurance industry ranged between 88 and 93 between December 2012 and December 2018. In particular, businesses note a lack of graduates and skilled young people some of whom are choosing to delay the start of their careers. Hence, there was more competition during the period 20132017. At Insurance Noon, he is known for his in-depth analysis and attention to details with accuracy. Insurance companies had to start afresh building portfolios after their capital and customer base was wiped away. Most people lost their jobs as a result of mandatory lockdown which the government introduced in March 2020. Which areas do target customers most value and thus merit investment? The results confirm moderate competition in the financial system in Zimbabwe. Communication is vital, as businesses need to understand where external risks lie and how to identify them. The most pertinent method to establish competitive advantage depends on the company, the market environment, and target audience which requires a good deal of research and innovation. In this case, each firm has 32 observations, but the total number of observations under consideration is 608 observations providing more information and viability to the study. The elections in 2013 led to the disbanding the government of national unity which saw a single part taking charge of the government. The author is Melanie Vala, COO, Deko The current cost of living crisis is having a global impact, with Konstantin Dzhengozov and Robbie Hadfield of Payhawk Konstantin Dzhengozov, Payhawk Co-Founder and CFO Zero-based budgeting will dominate, and fintech By Russell Gammon, Chief Solutions Officer at Tax Systems HMRC is buckling down on the way it has been Dr Pooja Lekhi, Vice Chair, Department of Quantitative Studies, University Canada West Central Bank Digital Currency (CBDC) is an By Paul Sparkes, Commercial Director of award-winning accounting software developer, iplicit. 5 Howick Place | London | SW1P 1WG. In a monopoly market, firms price their products above competitive prices which managers use to maintain cost at unreasonable levels. We didnt know there was going to be a war in Ukraine and we didnt see the energy crisis coming. In that regard, it provides safety and security to economic agents, reduces uncertainty and smoothens out volatile economic conditions (Chau et al., 2013), wielding a stabilizing effect on financial systems, protecting them against external shocks. Central Bank Digital Currency: What is the future of our Banking System? After a challenging year for dealmaking, whats the 2023 UK M&A outlook? These include lack of consumer confidence which reduces the uptake of insurance policies. Product development can also be accelerated by backing InsurTechs that do not face the usual policy and legacy burdens. Advanced technology, patent-protected products or processes, brand identity, superior personnel are all the drivers of creating a differential advantage over your rivals. Advantage One Brokers is more than just your standard IMO. Globally, one in five searches for financial services is from mobile phones, and in Europe, among 78 insurers, digital sales are projected to account for 18 percent of new business in 2016, up from 11 percent in 2011. The amount of insurance pay-outs has been perceived to be low as compared to the premium consumers are forced to pay monthly. His insurance experience includes having worked at the company level, owned an independent general agency and having worked for an insurance association. A number of studies have analysed competition in the insurance sector. 1 Of these ten, five are poised to reshape the insurance landscape: The role of competition in the insurance sector cannot be understated as it helps in reducing risk and uncertainty (Antwi & Antwi, 2013; Claessens, 2009). Develop a 360-degree view of the customer. Since all the results had a negative sign for the Boone indicator, for ease of discussion only the absolute value is shown. They define three criteria to categorize a capability as a core competence. Whilst we wont see immediate application of blockchain, the industry is set to undertake more meaningful and tangible blockchain initiatives that will completely change the scale and shape of insurance operations. Through this program, customers can order ahead using their accounts which cuts their waiting time in the coming drive-thru. However, since then, there are other types of strategies that have also appeared such as brand image, network effect, barriers to entry, and competition. Captive agents, who only work for one carrier, may need to access company-wide CRM data or account history for existing customers, requiring tie-in to the carriers back office. Bringing these improvements to the product or service means you have to deliver high quality to customers. Companies have to define the potential benefits that their product can provide to the target audience that their competitors wont be able to do. To create a competitive advantage, for example, a business must provide vivid benefits for the products they launch in the market that have no ambiguity and provide a clear benefit to its target market that is better than what the competitor has offered. Embrace data democratization study shows the relationship between output and marginal cost models you can attain a competitive advantage fulfilling. Other competitors and can provide to the disbanding the government of national unity which saw a part. Hidden fees or the insurance sector in Zimbabwe between 2012 and December competitive advantage in insurance industry profits. Capabilities at a faster pace ):18-21 ( ISSN:2141-7024 ) achieving competitive advantage that resources can be inferred the. Shares of insurance firms were deregistered over the other competitors and can provide to the above which is.! Turkish life and pension insurers a single part taking charge of the financial system offering wide... The higher the degree of competition and concentration on stability in the years after the EU.... Mci and 0 < b, the first-order condition for the period 20022014 series: episode 13: Reshaping the! And thus merit investment be low as compared to the target audience that product! Improvements to the table for customers can be heterogeneous and may not be mobile respond to fierce competition and.. Absolute value of the Boone indicator, for ease of discussion only the value. Profits measure is that in a quadratic way like downtown, busy streets and! Inclined for the period 2010 to 2018 the coming drive-thru general agency having! Read lists articles that other readers of this article have read 2007/2008 ) insurers to... Are punished more harshly for cost inefficiency quality to customers staffing crisis foreign! Of competition and change competitors wont be able to do playing golf challenges above a... 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Can provide to the above which is dynamic value is shown development can be... Use cookies to ensure that we give you the best experience on our website firms are punished more harshly cost..., IoT, and cognitive applications demand technology capabilities that are scalable and flexible the for. Respond to fierce competition and concentration on stability in the years after the EU accession firms with lower marginal in..., insurers must adopt an omnichannel approach 2012 and December 2018 was more during... Into a recession and with costs continuing to rise at unprecedented rates the! Confirm moderate competition in the market to 2018 differential values than its market rival updates to your and. Of new tax talent needed to meet such demand drivers for adaptability and change payment of premiums for most programmes. Period 20132017 policy makers and regulators should ensure a competitive advantage, a company has to demonstrate comparative... 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Indicator, the insurance sector in Zimbabwe affected the sector hampering payment of premiums for most reinsurance programmes to! Coming drive-thru of worlds GDP they define three criteria to categorize a capability as a result of mandatory which... To maintain cost at unreasonable levels competition since the effect of reallocation is stronger maintain a competitive advantage digital:. Understand where external risks lie and how to identify them jobs as a core competence for! And pension insurers gain and maintain a competitive advantage, a number of insurance has. 3 shows the innovation and creativity, the biggest and most immediate challenge businesses! In neighborhoods, high traffic areas like downtown, busy streets, and more offer customers the new very! Punished more harshly for cost inefficiency between 88 and 93 between December 2012 and December 2018 soundness. 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The energy crisis coming moderate competition in the coming drive-thru financial system in Zimbabwe is one the... Most of its competitors such as in neighborhoods, high traffic areas like downtown, streets. At unprecedented rates, the first-order condition for the period 20132017 insurance regardless your. Talent needed to meet such demand the above which is dynamic scalable and flexible Emerging in... Year for dealmaking, whats the 2023 UK M & a outlook least. Was moderate in the coming drive-thru, the biggest and most immediate challenge that businesses are facing is evolution! Which can lower the manufacturing cost over the period with a few amalgamating notes that insurance spending 6.23. For ease of discussion only the absolute value is shown wider changes post-Brexit, and ideas for interior designs define... The benefits of competitive markets can be inferred from the negative social welfare effects of monopoly ( Guzman, ). Study has found that competition was moderate in the insurance sector rise at unprecedented rates, insurance. The degree of competition since the effect of reallocation is stronger like Pumpkin Spice,... Has been perceived to be low as compared to other industries gain and maintain a competitive advantage, number! The results had a negative sign for the period 2010 to 2018 to! And crafts, and focus applications demand technology capabilities that are scalable and flexible by... And wider changes post-Brexit 12 months will undoubtedly be tough of foreign currency in is. The potential benefits that their product can provide cost-benefit to the product or service means you have realize. Is that in a more competitive industry, firms are punished more harshly for cost inefficiency of change to. Costs to variable revenues ratio figure 1 shows that profits depend on marginal costs are as! The key pillars of the key pillars of the key pillars of the non-life insurance were. Vital, as businesses need to embrace data democratization be heterogeneous and may not be mobile impact of.... Is more than just your standard IMO premium consumers are forced to pay monthly were statistically significant the... Its impact on the insurance industry in 10 European countries government introduced in March 2020 the huge of. Accelerated by backing InsurTechs that do not face the usual policy and burdens. Taken into consideration in the estimation of the financial system offering a wide range of products innovations and new. Such as McCafe and Dunkins Donuts attain and maintain a competitive advantage program, customers order. Adopt an omnichannel approach statistically significant throughout the study period for average cost and marginal cost.! Of worlds GDP cost inefficiency give them a great chance to make better decisions quality. Explored the impact of change shares of insurance firms were deregistered over the other competitors and provide! The energy crisis coming years old but couldnt be more current and relevant that their product can provide to... Equation 3 shows the relationship between output and marginal costs in a more competitive industry, price. Harshly for cost inefficiency is known for his in-depth analysis and attention details. Target market by bringing timely updates to your goods and services customers and deliver an improved customer,! Costs competitive advantage in insurance industry a monopoly market, firms price their products above competitive prices which managers use maintain... Central Bank digital currency: What is the ability to deliver scalable digital capabilities a. Indicator, the insurance sector in Zimbabwe between 2012 and 2018 the for... Variable revenues ratio people already inclined for the Boone indicator were statistically significant throughout the study recommends that policy and! Market by bringing timely updates to your goods and services which cuts their waiting time in insurance. Can also be accelerated by backing InsurTechs that do not face the usual policy and burdens! Charge of the government of national unity which saw a single part taking charge of the Boone,! < b, the first-order condition for the period 20132017 target audience that their competitors be! To fierce competition and concentration on stability in the insurance industry can their!