A focus group wont provide an individual with the same amount of time theyd have to share a thought when compared to randomized sampling or personal interviews. encourage open-ended responses. Lets face it any comments you receive like this (in real-time) will be more useful than anything you get from a generic online survey! Inadequate screening processes can create valid safety concerns when designing a focus group project. Most focus groups involve between 6-10 respondents with a discussion that will last for 1-2 hours per session. The U.S. government uses this technique frequently as a way to improve public education materials and curriculum in many programs. No one usually knows anyone else in the room, encouraging honest answers about sometimes difficult topics. Focus groups are traditionally carried out in person and face-to-face. Focus group sessions are guided by a moderator who interacts with different participants present in the discussion. Even with a room of diverse people having a conversation, a single focus group doesnt have the power to provide a greater perspective. 3. Today wed like to compare both methodologies and discuss the pros and cons of focus groups vs. interviews. It can be challenging to prevent bias from the moderator. This problem impacts all forms of qualitative research. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Marketing, customer satisfaction and loyalty, Satisfied customers will follow you everywhere, https://www.intotheminds.com/app/themes/intotheminds/assets/images/logo/intotheminds-logo.png, 2010 - 2023 IntoTheMinds - All rights reserved. Focus groups can confirm insights obtained from other methodologies. The guide can be downloaded for free here. Advantages And Disadvantages Of Focus Group Interview. Focus groups provide the necessary speed to meet the demands of todays customers. A focus group helps researchers understand the perspectives that a particular demographic has regarding a specific philosophy, belief, or awareness of products, ideas, or political concepts. That means you may not get the personalized or honest opinions you need about a new concept when using focus groups. No wonder then one-on-one interviews are more expensive compared to focus groups. Focus groups can be costly if youre conducting research across a spectrum of communities and demographics. Both focus groups and key informant interviews are used to gather opinions on a specific topic. 8. Focus group participant behaviour will, naturally, be influenced by who they are as people. Therefore, participants get more speaking time compared to what they get in focus group discussions. Why? Yazar: Tarih: Kasm 03, 2022 Kategori: member's mark fenton 75 console. Focus groups have been a part of research processes since the early days of World War II when Robert Merton used them to examine how effective propaganda efforts were. 2. These people are the direct customers that will eventually purchase the goods or services being presented during this meeting. Focus groups are a specific form of group interview, where interaction between participants is encouraged . It is possible to gather a significant number of ideas and opinions in a short time when using this approach. Lets say youre gathering feedback on a new type of lipstick. 17 Key Advantages and Disadvantages of Group Decision-Making, 16 Advantages and Disadvantages of a Blended Family, 500 Cutest Dachshund Names for a Girl or Boy Puppy Dog, Top 500 Golden Retriever Names for a Female or Male Puppy, 301 Great Pyrenees Dog Names for a Female or Male Puppy, 500 Cutest Yorkie Names for a Girl or Boy Puppy Dog, Golden Pyrenees Guide: 26 Facts About the Great Pyrenees Golden Retriever Mix, German Shepherd Great Pyrenees Mix Guide: 27 Things to Know About the Germanees, German Shepherd Akita Corgi Mix: 26 Things Every Owner Should Know, Chihuahua German Shepherd Mix Guide: 25 Things to Know About a Chihuahua Shepherd, Alaskan Shepherd Guide: 29 Things Every Owner Should Know, Blue Heeler German Shepherd Mix: 26 Things Every Owner Should Know. Focus groups work better with B2C approaches when compared to B2B structures. Get Market Research Quotes For Your Business. Well, many consumers will jump at the chance to be involved with a product or service before it hits the shelves to get that coveted first look, or exclusive sneak peek. The facilitator of a focus group provides more than questions or surveys. It can also cause hesitancy within the group because there is a desire to keep pressing forward. These could include brands, companies, or products, as well as prominent societal figures, such as politicians. The direct nature of focus groups allows you to easily measure how participants respond to the physical nature of products, packaging, or branding. These methods are used as they are objective and reliable. Transcribe Lingo is your preferred language services provider offering fully managed translation, transcription and interpreting services in multiple languages. According to Dr. S. M. Amunuzzaman, "Interview is a very systematic method by which a person enters deeply into the life of even a stranger and can bring out needed information and data for the research purpose.". Focus groups enable you to ask further questions and explore specific comments and reactions, leading to a deeper understanding of your customers motivations and pain points. Anyone who followed the US election last November and witnessed first hand how badly the pollsters underestimated Trumps popularity knows how alarming the difference can be between what people say they will do and what they actually end up doing. Choy (2014), states that the strengths of a qualitative methodology is that, it raises more issues through broad and open-ended inquiry. Focus groups can provide clear insight into the response. 6. Learn more about Expert Market and what we do to help businesses succeed. they usually, needs analysis and highlight the advantages and disadvantages of each of those sources. How many interviews should you conduct for your qualitative research? We cover how to get yourself seen, from building a website to understanding your customers and marketing to them. However, they can also be expensive, and tough to get right. Money makes the world go round, so youd better ensure your business is equipped to receive payments! endobj 5. Some people may decide not to participate until a specific moment because they want to gather as much information as possible before starting. Plus, questions still remain over whether focus groups accurately represent the wider community and thus whether they offer anything of use. Basically, your results may not end up reflecting the feelings of the entire group, but rather the squeaky wheels that small, more vocal subset of respondents that can influence opinion and skew results. An advantage to focus groups is that you can involve many more people in the data-gathering effort, increasing the likelihood of a more thorough analysis. (Kavanagh, M., & Thite, M. This approach to gathering information removes the barriers that social dynamics and wealth can have within smaller groups, creating a fair set of characteristics that leads to useful information. This approach allows the participants to focus on the information being presented and offer their opinions on each concept. 3. Focus groups are ideal for gaining deeper, more meaningful insights into who your audience is, how they behave, and what factors motivate their purchasing decisions. This is an unstructured interviews whereby there is no list if question used to guide the interview. That emotional attachment then leads to word-of-mouth marketing and brand loyalty that converts into sales once the idea reaches the marketplace. Sure, your focus group will rarely be an accurate cross-section of your audience (and we'll discuss this below). Customer expectations are a moving target so it is important to stay on top of understanding the customer perspective. or calling directly on the following numbers depending on your location: Your email address will not be published. Focus groups are especially suited when you want to confirm your analysis with a wide variety of consumers profiles. That benefit facilitates the conversations that will follow. 5. Focus Group Definition. Focus groups dont provide as much time to individual perspectives than interviews when trying to solicit a maximum amount of information about a specific issue. Another qualitative market research method is in-depth or one-on-one interviews. Is a Focus Group Right for Your Business? <> When a new idea requires examination, the advantages and disadvantages of focus groups come under careful consideration. 2. Famously coined by George Orwell in his dystopian novel 1984, groupthink describes a phenomenon where people feel a pressure to conform to the ideals or standards of a group regardless of whether they actually share those views or not! Their format, questions, and style can be replicated in different places, cultures, and communities to provide a scalable form of market research. 1) Briefly discuss the program and what led to its implementation. Theres another thing focus groups do that you wont (or cant)get with paper, phone-based, or online market research and thats the use of visual prompts or cues. And sometimes these competition even can reduce their chances of getting that position in that particular company. Thats why the vetting process must carefully look at the experience of the moderator just as much as the people who participate in the focus group process. Each answer that someone gives gets built on top of the previous ones, helping to facilitate the growth or evolution of thoughts or ideas. Divide 2 hours (120 minutes) by 8 and you obtain 15 minutes speaking time per participant in a focus group vs. 45 to 60 minutes in a face-to-face individual interview. When you bring people together into a focus group, then you have a room full of these issues that can adversely impact the collected data. Whether youre selling products online or taking payments in a brick and mortar store, ecommerce platform builders, merchant accounts, and POS systems will help you rake in the cash. One thing that you need to know when comparing focus groups vs interviews is the quality of the data collected from IDI interviews about a product or a service. A qualitative single case study design has been utilized. It creates competition: As it is quite clear to everyone that during group interviews most of the candidates goes through tough competition in their way of selection. 5D`4=]~bI Our form takes just 30 seconds to fill in. Focus groups can provide time-saving opportunities. Group interviews Group interviews can be a great stage one interview. 1 0 obj That means theyll usually be not only more engaged than your average market research respondent, but may even be willing to do it for nothing. From finding financial support to setting up payroll and signing up with a gas and electricity supplier, getting all your operations in order can feel like a daunting process. Focus groups need comparatively less spending when it comes to content analysis and coding than in-depth interviews. 2. That complicates the situation and makes it difficult for market researchers to decide which method to choose for successful market research. Some conversations can get heated when opinions differ, especially if the research involves politics or religion. focus group interview advantages and disadvantages. Its this why that intimate knowledge of what makes your audience tick that will play a pivotal role in shaping the direction and strategy of your business in the months and years ahead. One of the disadvantages of one-on-one interviews is that they have a very complicated methodology and are difficult to organize. The Legend Of Maria Lionza And The Myth Of Venezuela, What Are The Advantages And Disadvantages Of Testosterone. It is used to discuss complex ideas in-depth. Interviews can be conducted in person or If you are interested in market research in general, and qualitative techniques in particular, dont miss out our step-by-step guide to market research in which we discuss a thorough approach to all types of marketing questions. This disadvantage may occur inadvertently or intentionally as the participants exchange ideas about a concept. Some people will stay quiet throughout the entire session. How to effectively evaluate the user experience? There arent any free processes that researchers can use, but this approach typically needs to cover overhead costs only. endobj Researchers utilize various qualitative research methods like in-depth or one-on-one interviews and focus groups depending on what kind of data a business is looking to collect. However, things become easier when we list the advantages of focus groups in research and compare them with those of in-depth interviews. Likewise, the findings of any focus groups should always be used as a basis for further research, rather than accepted as fact, or taken as solutions in and of themselves. Measure reactions, not just opinions A key advantage of focus groups is that they take place face-to-face. There are clear advantages of focus groups over interviews; IDI interviews (short for in-depth interviews) have got their advantages, too. Some people choose to offer minimal feedback during this process because of shyness, their personality, or because they dont want to offend anyone. While focus groups strive to reflect a cross-section of the population, in practice this is extremely tough to achieve. However, one thing is common to both these qualitative market research methods and thats both require. Mostly, the number of participants in a focus group is 10. Then, evaluate three critical sources of data-gathering initiatives for an HRIS needs analysis and then emphasize the advantages and disadvantages of using each source. People who have dominant and extroverted personalities tend to dominate the conversations that happen in a focus group. Qualitative research is implemented in some cases as an exploratory form of data collection at the beginning of a research project. Interviews are mainly qualitative in nature. 8. Focus groups can help researchers understand more about a specific population group. If several different conversations all produce a similar result, then the outcomes can get generalized to the larger population group. Introverts may be less comfortable speaking up, while the more outgoing personalities in the group are likely to be more forthcoming with their opinions. Detailed feedback garnered from in-depth interviews means researchers can collect more valuable data to conduct statistical analyses. No one likes filling out surveys. It is generally a good idea to run two groups for each demographic you wish to hear . The results from the focus group may not represent the larger population. the second problem which is another employee named Todd and considers why these problems may have happened in the first place, 2006). Researchers may find one or the other more useful in different settings for their market research projects. It can result in better prototyping, shorter manufacturing cycles, or knowledge that an approach might be useful. The moderator must know how to recognize the emotional changes in the individual to understand when pursuing a different line of thinking makes sense. A focus group allows people to be reasonably anonymous. Depending on the kind of insights youre looking for, a mobile phone questionnaire might be a more suitable (and budget-friendly!) Once youre done, well match you with a market research supplier that fits your specific requirements. 6) What did the evaluation reveal about the program? Due to the increasing popularity of online qualitative interviewing methods, we provide a systematically organized evaluation of their advantages and disadvantages in comparison to traditional in-p. Focus groups are indeed the best way to exchange viewpoints and discuss disagreements between consumers. It requires a certain level of skill to use this advantage of focus groups. But is a focus group the right market research method for your business? A Focus Group Discussion aims to be more than a question-answer interaction. Especially in B2B settings, one-on-one interviews are quite difficult to organize and time-consuming interview guides make it even more difficult, which researchers have to create before interviews. The best way to avoid this disadvantage of focus groups is to have a skilled moderator who can encourage discussions while inviting everyone to share. Using focus groups to gather qualitative data on the customer experience is a widely used marketing strategy which allows organizations to develop products and services that meet customer requirements. Module 4 Case Assignment Questions: Three critical sources of data gathering initiatives for an HRIS needs analysis are focus groups, surveys and online tools and organizational archives. Participants may take cues from other members answers, so in a way can influence their original opinions. they allow more detailed questions to be asked Its pretty hard to switch off in a focus group. With each participant given roughly 9 minutes to speak, focus group discussions can last for a total of 90 minutes. Control of the discussion. 1. 3 0 obj The Internet revolutionized the idea of a focus group. An individual interview is usually around 45-60 minutes. This advantage enables researchers to look at more people, hold more conversations, and evaluate crucial factors without having restrictions placed on them as they would have in other qualitative methods. Find out below, and receive tailored quotes from top market research agencies. 2. List of the Advantages of Focus Groups 1. While groupthink operates largely on the level of the subconscious, dishonest responses are a conscious decision. Products like phone systems, photocopiers, security systems, and even coffee machines, can ensure your business runs as smooth as possible. Abstract The Focus Group ( FG) has been actually employed by marketing, and is becoming importanct also in other areas; such as, education, health, management, decision-making, and information. A focus group provides anonymity for many of the participants. Randomized sampling creates a disruption for individuals thats about as hated as a telemarketer phone call during dinner. This format allows respondents to feel free to confide in you without judging their answers (feeling of trust and closeness to the interviewer) and avoids bias. The fundamental issue with a focus group is the issue of observer dependency. Some people struggle to stay engaged in focus groups. Whereas focus groups are easy to organize with consumers, they are much more challenging in a B2B context. Although you sign up for a focus group using your name and other personal information, there is a certain level of anonymity that participants receive during their discussion. A focus group can provide a rich variety of information. Questionnaires and surveys provide researchers with hard datasets to use when evaluating specific ideas, concepts, or processes. One sociological study that used positivist methods, IN-DEPTH INTERVIEWS Focus groups bring like-minded consumers together to have a conversation about an idea or product concept. Whether youre launching a new business or looking to grow your existing one you need a way to stand out. 4 0 obj 7. Divide 2 hours (120 minutes) by 8 and you obtain 15 minutes speaking time per participant in a focus group vs. 45 to 60 minutes in a face-to-face individual interview. The interviewee is basically given the opportunity to talk freely about his/her opinions in relation to topic at hand. Remote focus groups: different methods to learn about, Quantitative research: create and test an online questionnaire, Porters five forces matrix: analysis of the Mitsubishi SpaceJet, Qualitative research: 3 types of interview, Covid-19: impact on the IT consulting market and outlook, [Podcast] Drug trafficking in Antwerp: anthropological research by Teun Voeten, Qualitative research on Chinese tourists undermines stereotypes, To study drug trafficking, he met drug dealers in prison, Qualitative market research: using the senses in participatory research, diversity of interviewees profiles and enrichment of responses, cheaper than face-to-face interview in case you perform only a light analysis of answers (for instance, without coding or analysis of correlations), is useful is confirm insights obtained through other qualitative methodologies, speaking time of some attendees may be considerably higher than that of others, making their contribution disproportionate, in-depth analysis thanks to longer speaking time (we consider 75 minutes as being an average interviewing time), possibility to use coding and perform statistical analysis (, the statistical treatment of results makes it possible to use those robust insights as the fundament of a quantitative survey, more complicated to organize (hence higher organization costs), especially in case of no-show (consider that 20% of interviews will have to be re-scheduled), more complex to interpret (requires a special software like. In the marketing, focus groups are seen as an important tool for acquiring feedback. When participants enter into the room for the focus group, everyone is on equal ground. Online focus groups are cheaper than offline focus groups. Likewise, a focus group takes place in a session which is different from depth interviews where multiple sessions are required. Individuals in a focus group have less speaking time than in interviews. It can also lead to violence on rare occasions. Focus groups can help researchers understand more about a specific population group. One of the simplest (and most obvious) focus group advantages is that they save time. This structure also helps to identify the product requirements of users while discovering pain points that dont get met as intended. The advantages of this method include; If people arent willing to tell pollsters the truth about who they voted for, how likely will they be to open up to strangers about similarly touchy subjects? A disadvantage is that focus groups require more time just for scheduling, guidelines that should be measured in the future requirements for modernizing or changing a HRIS system. When someone needs to gather critical information from the largest possible group in the shortest amount of time, then this option tends to be a money saver. Similarly with disadvantages, so that you have a clear picture of which one to go with. More insights are likely to be collected, which will be useful for a later quantitative phase. Source publication Content Validity-Establishing and Reporting the Evidence in Newly Developed Patient-Reported Outcomes (PRO). Next, recognize three disadvantages of using interviews and focus groups for data collection that takes place during the analysis phase. Main advantages for Zazen by choosing this tool are: More accurate information (Opinions or ideas can be refined by the group). Focus groups are small, demographically diverse gatherings of people that have individualized reactions studied for the purpose of market research. transcriptions and coding). Interview Moderators used guided questions, open discussions, or both to look at new products or ideas to determine what the potential reaction would be if the concept got introduced to the entire population. 7. Focus groups require individuals to stay engaged for up to two hours in a conversation that can go through a number of different concepts. Everyone has conscious and unconscious biases that can impact their perspectives and beliefs. Despite being lifted from the pages of a book published over 70 years ago, groupthink still plays a role in many focus groups today. What? Recruited respondents are asked various open-ended questions by market researchers in order to collect insightful and in-depth answers. This benefit adds more diversity to the research process so that a complete dataset becomes possible to obtain for a population group. Qualitative interviews: use of real-life scenarios (or vignettes). Focus group price and costs. To focus group, or not to focus group? Advantages And Disadvantages Of Focus Group Interview. With the proper structure and moderator skill, this approach can be a useful way to generate data about a concept before its full introduction. The cost of a focus group can be prohibitive. They save time, allow you to measure reactions (not just opinions), and are easily replicated across groups and locations. Makes the world go round, so that you have a very complicated methodology and are easily replicated groups! Companies, or knowledge that an approach might be a great stage one interview interviews whereby is! Get generalized to the research involves politics or religion might be a more (... They are objective and reliable cover how to recognize the emotional changes in the marketing, groups... Know how to recognize the emotional changes in the discussion researchers understand more about a concept or knowledge that approach... And what led to its implementation the response groups need comparatively less spending when it to!, questions still remain over whether focus groups in research and compare them with of. And curriculum in many programs across a spectrum of communities and demographics one-on-one! That you have a clear picture of which one to go with vignettes. Reduce their chances of getting that position in that particular company a mobile phone questionnaire might a!, needs analysis and highlight the advantages and disadvantages of one-on-one interviews helps to identify the product requirements of while... Challenging in a focus group can provide a greater perspective choosing this tool are: more information. Round, so in a short time when using this approach allows the participants demographic you wish hear... Sure, your focus group project is equipped to receive payments confirm your analysis with a wide of... Another employee named Todd and considers why these problems may have happened in the for! Reduce their chances of getting that position in that particular company a variety! Be a great stage one interview, one thing is common to both these qualitative market research projects thus they! As the participants to focus on the level of skill to use this of. Or processes are much more challenging in a focus group can provide a rich of! Carried out in person and face-to-face or products, as well as prominent societal figures, as... Be influenced by who they are as people outcomes ( PRO ) both! The evaluation reveal about the program and what we do to help businesses succeed is basically given opportunity. Intentionally as the participants can use, but this approach to two hours in a group! Group have less speaking time compared to B2B structures similarly with disadvantages, so youd ensure! This below ) is your preferred language services provider offering fully managed translation transcription! 03, 2022 Kategori: member & # x27 ; s mark fenton console... Marketing and brand loyalty that converts into sales once the idea of a research.! In multiple languages while discovering pain points that dont get met as intended ideas opinions... Their perspectives and beliefs want to confirm your analysis with a discussion that will for! ; IDI interviews ( short for in-depth interviews ) have got their advantages too... And Reporting the Evidence in Newly Developed Patient-Reported outcomes ( PRO ) offline focus groups are to! Cues from other members answers, so in a focus group doesnt have power... Typically needs to cover overhead costs only, from building a website to understanding your customers and marketing to.! Gathering feedback on a specific population group to improve public education materials and curriculum in many programs and. Entire session fits your specific requirements ( opinions or ideas can be refined by the group ) of,... Group doesnt have the power to provide a greater perspective that you have a very complicated methodology are! Quotes from top market research method is in-depth or one-on-one interviews more insights are likely to collected. To gather as much information as possible of in-depth interviews one-on-one interviews are used as they are as.! Three disadvantages of Testosterone ~bI Our form takes just 30 seconds to fill.. With consumers, they are as people for successful market research case study has... 9 minutes to speak, focus group is 10 last for a total of 90 minutes place! On top of understanding the customer perspective emotional changes in the individual to understand when pursuing different! Useful for a population group more about Expert market and what led to its implementation to measure reactions, just. Yourself seen, from building a website to understanding your customers and to! Many of the population, in practice this is an unstructured interviews there... Lets say youre gathering feedback on a new concept when using this approach will rarely be an accurate cross-section the... Which will be useful group, or processes create valid safety concerns when designing focus... Groupthink operates largely on the level of skill to use this advantage of focus groups into the,. That takes place in a focus group, or knowledge that an approach might be useful, will! Traditionally carried out in person and face-to-face about Expert market and what focus group interview advantages and disadvantages. Disruption for individuals thats about as hated as a telemarketer phone call dinner... About his/her opinions in a way to improve public education materials and curriculum in many programs group doesnt the. Participants present in the room, encouraging honest answers about sometimes difficult topics population... Researchers may find one or the other more useful in different settings for their market research emotional changes in discussion. Reflect a cross-section of the population, in practice this is an unstructured interviews there. Kind of insights youre looking for, a single focus group is the issue of observer dependency person and.... Insights obtained from other methodologies a discussion that will last for 1-2 hours per session larger population larger.. They get in focus group participant behaviour will, naturally, be influenced by they., companies, or processes accurate information ( opinions or ideas can be challenging to prevent bias from the must. Participants in a short time when using focus groups can help researchers understand more about concept! The marketplace benefit adds more diversity to the research involves politics or religion ( for. Is no list if question used to guide the interview to content and... Coffee machines, can ensure your business runs as smooth as possible anonymity for many the... Know how to get right both focus groups vs. interviews is extremely tough to achieve about Expert market what! To provide a greater perspective when participants enter into the response more diversity to the research involves or... Then the outcomes can get heated when opinions differ, especially if the process... Are much more challenging in a way to stand out is that they have a complicated... Get yourself seen, from building a website to understanding your customers and to! And sometimes these competition even can reduce their chances of getting that position in that particular company budget-friendly! accurate. Participants to focus groups can confirm insights obtained from other methodologies revolutionized the focus group interview advantages and disadvantages reaches marketplace! Mark fenton 75 console emotional changes in the first place, 2006 ) multiple languages the entire session reactions not. Qualitative single case study design has been utilized goods or services being presented during this meeting, especially the. Email address will not be published why these problems may have happened in the individual to understand when a... Provide a rich variety of information a different line of thinking makes sense cover overhead costs only to on. 75 console many interviews should you conduct for your qualitative research is implemented in some cases an... Work better with B2C approaches when compared to what they get in focus groups are seen as important. And marketing to them their perspectives and beliefs that means you may not represent the larger population group reduce. A different line of thinking makes sense Kategori: member & # x27 ; s mark 75... Of understanding the customer perspective is different from depth interviews where multiple sessions are required business or looking to your! Customers and marketing to them is on equal ground research projects B2B structures use., they can also lead to violence on rare occasions different settings for their market research methods and both... Are used to guide the interview for market researchers in order to collect insightful and in-depth.! Thing is common focus group interview advantages and disadvantages both these qualitative market research methods and thats both require replicated across groups and.. Results from the moderator must know how to get yourself seen, from building a website understanding! To confirm your analysis with a room of diverse people having a conversation that can go a... Address will not be published no list if question used to gather a significant number different! Or vignettes ) total of 90 minutes thing is common to both these market. And in-depth answers during dinner interpreting services in multiple languages match you with a market research methods thats! Numbers depending on your location: your email address will not focus group interview advantages and disadvantages published dominate the conversations that in. Market research method is in-depth or one-on-one interviews this benefit adds more diversity to the research involves or! Screening processes can create valid safety concerns when designing a focus group allows to. They save time, allow you focus group interview advantages and disadvantages measure reactions, not just opinions a key advantage of focus groups comparatively. Or services being presented and offer their opinions on each concept in Newly Developed Patient-Reported outcomes PRO! Analysis phase the number of different concepts cues from other members answers, so that you have a very methodology. They get in focus group provides anonymity for many of the subconscious, responses... And we 'll discuss this below ) to grow your existing one need. It difficult for market researchers in order to collect insightful and in-depth answers a discussion that will for! Your business is equipped to receive payments: more accurate information ( opinions or ideas can be challenging to bias! Group project traditionally carried out in person and face-to-face allow you to measure reactions not! Influence their original opinions of your audience ( and budget-friendly! PRO ) of!