I have to mute the TV each time one comes on or I go into a rage. Cant possibly be created by mature adults that has been in this business for any length of time. That distorted voiceIm sure the creative team thought it was a brilliant way to cut through the consciousness of tuned-out TV viewers. Our voice actors have recorded for companies like Liberty Mutual, BMW, Microsoft, San Diego Children's Hospital, United Nations and Walmart. . Ive all but stopped watching anything on NBC. Liberty is definitely getting an earful, but its round-the-clock carpet bombing of TV commercials must be driving enough new quotes and customers that they just dont care. By the time they finish, many years have passed and the kids have grown long gray heads of hair. The character of Lazar in the blockbuster movie Total Recall starring Arnold Schwarzenegger and directed by Paul Verhoeven and Basic Instinct directed by Paul Verhoeven brought Dimitar the most fame. Oh my God these fools actually bought it?. Goodby to these commercials. What the hell is going on at Liberty Mutual? . I thought to myself that these are either paid bots, extreme morons, or heavily censored. OMG, this article was SO GREAT! https://thecrankycreative.com/wp-content/uploads/2019/01/fitness-junkies-liberty-mutual-car-insurance.mp4, The Top Tens: Companies with the Most Annoying Television Commercials, Previously TV: Commercials That Annoy, Irritate or Outright Enrage, Liberty Mutuals wet teddy bears commercial here, Bob Garfields book, And Now a Few Words From Me., four highly likable spokespeople out of five, https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Fly the freaky skies with Virgin Atlantic, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. We go beyond coverage to ensure our solutions are working for you. Published June 08, 2021 Advertiser Liberty Mutual Advertiser Profiles Facebook, Twitter, YouTube Yes, I get itthe reporter character is there to surprise and capture viewers attention. At least 5 times as much as normal commercials, and when they do, they fucking SUCK. Sports Minded Marketing and Promotions Associate About Us:At D.O.E Marketing we pride ourselves onSee this and similar jobs on LinkedIn. At this point, I can actually feel my brain cells dying. Dimitar has appeared in films such as Big alongside Tom Hanks, Midnight Run alongside Robert De Niro, and Sea of Love alongside Al Pacino. Its all so tiresome. Interesting take. A bunch of copywriters and graphic designers get together and throw a bunch of shit at a wall. Jonathan attended Santa Rosa Junior College and Sonoma State University to earn his degrees in film production before beginning a career as an actor. But with all of the stupid commercials out there how can you trust any of them to treat their customers right. Switch to the light mode that's kinder on your eyes at day time. By mail: Billing Address: Liberty Mutual Insurance Group Personal Market - RPC PO Box 1604 New York, NY 10116-1604 . My God Im not alone in the wilderness! 5. Thank God for the mute button. Especially that jingle. I really dont think the advertisement company cares what we think which is obvious because they get more stupid with each new one. How Liberty and its ad agency think this is good work is beyond me. Jonathan Stoddard (Liberty Mutual Commercial Actors), 7. Oh, how Ive been dying to review these ads. For Life Insurance payments: Protective PO Box 2224 Birmingham . Real-Time Video Ad Creative Assessment. Tanner Novlan is a well-known actor from Canada who was born in the city of Toronto. With a song of young people being played in the background, the screen brightens up and young people start dancing and jumping into the pool with excitement of Liberty Mutual Insurance. Great point, Nancy. This web site is right up my alley. In our car insurance survey of nearly 7,000 customers, Liberty Mutual customers rated the company 4.1 out of 5.0 for overall satisfaction. it is hard to believe that Liberty Mutual both approved and paid for those commericials. The Liberty Mutual Group is an American multinational diversified insurance company that is also the third-largest property and casualty insurance provider in the United States. Like you, I cant believe they brought that ad back. Excellent! From helping you manage your account to providing guidance on how to protect your employees and reputation, our service approach is designed to deliver value and minimum hassle. Real-Time Video Ad Creative Assessment. I dont know what you mean by Ditkas, but I must say Im amused by the number of people who have found this post by searching for some variation of Liberty Mutual TV commercials are bad/awful/terrible. As you say, its good to know were not alone. But soon after, the company rolled out a new campaign. Oh, and only pay for what you need again. Although the corporation frequently employs celebrities to market its wares, they do not choose just anybody to do so. What put me way over the top is when they added the jingle at the end which is literally worst than fingernails on a chalkboard. Hi, Don! Let them know theyve overdone it and are not watching them anymore. I must agree with you, and then some. Yelling, give me your hand, I can save you then, money on your insurance. While walking around an alarmingly large doll house replica of what could be any given American family home, this Liberty Mutual Insurance agent shares that research shows people remember commercials with nostalgia. Cant afford new parts, insurance is mandatory to license a car in almost every state, so win customers with value stories instead of stupid commercials that cost millions of dollars to run each week. Oh, Julie, you arent kidding about that witness protection guys voice. All that money spent simply to keep the company name in the minds of prospective buyers. Three kids play a rope-skipping game where they count up the number of dollars customers can save with customizable car insurance from Liberty Mutual. David is not only an actor, but also a comedian and a writer in addition to his performing career. Listen a few times if you dont believe me: Finally, we have an ad called Fitness Junkies. This one has a guy in Spandex riding a bike back and forth across the screen as he quacks about how he customizes everything, including his Liberty Mutual insurance. But night after night of being molested awake by this metastasizing stupidity (as a tinnitus sufferer, it helps me to sleep with the TV on), has put me in desperate need of catharsis. Did you see it? After he removed it, he said his quote decreased by nearly 15 percentabout the same as his premium likely would have increased had he had an accident without the add-on. Geckos beget emus beget bears that dont shit in the woods. Maybe they dont care so long as sales keep up. Which in my book, makes them one of the worst kinds of advertisers. But I agree with you about What if I come out of the water? Thats actually pretty funny. The proud mom whose son has no idea how to change a tire. An entire industry of creative rockstar wannabes thinks theyre smarter than all the rest of us but their work is so reviled that even existing customers are embarrassed to support the brand. Monthly Update, December, 2022. Yes, I am one of those people who will never consider this insurance company solely because of their commercials. In the episode of MacGyver titled The Heist, in which he also appears with James Farentino. Liberty employs nearly 50,000 people throughout the world. Tweet them directly at @LibertyMutual and add a #LibertyMutual for good measure. Were alike, Dan. ("At least Liberty Mutual doesn't hold a grudge," says the man. Seems that Emus (Australian) eat lizards (Australian geckos) among other things. Alas, Pepper, I skewered Liberty Mutuals latest ads too, including the one with the bad actor who cant say his lines. By Land. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. I guess they dont want you driving around on three wheels. But they sell the piece of crap to the client as this hugely innovative idea thats just so, so funny and memorable. One thing I do know: This blog post is generating a surprising amount of search traffic. We offer a variety of digital tools like RightTrack and our mobile app to help our customers save money and manage their policies 24/7. Thats the kind of stuff that gives marketing a bad name. I think TV ads are to our times what TB was to the 19th century. No matter your industry, we have the right solutions to help protect your business. Ever notice how when the dog puts his paw up .. its fake? You may remember that Driving on Three Wheels was part of the same ad campaign that brought us these glittering jewels of stupendous ignorance: This truly stupendous Liberty Mutual parody video courtesy of Stupendous Brian: You have no idea how hard it was for me to watch Liberty Mutuals new commercials all the way to the end. The clients keep buying it. That it does. A service approach designed for maximum value. All of the insurance commercials are low-brow stupid and annoying, but this is a different kind of animal. Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. Nicole Randall Johnson (Liberty Mutual Commercial Actresses), 10. When you're a terrible actor, you need to save money wherever you can. Now theres an idea for a LiMu Emu commercial! I suggest everyone stops doing business with those idiots. Now if you had Liberty Mutual car replacement, youd get your whole car back. Playing off the trope that white people follow rules and POC just want to break rules. Liberty Mutual ads (and so many others) appear to be the product of younger creatives who wouldnt know effective advertising if it hit them in the face. Have you noticed they seem to be saying Liberdy instead of Liberty? . Thank god for Hulu! I have a Bright, corporate young adult to middle-aged sound. Coverage and insurance are provided and underwritten by Liberty Mutual Insurance Company or its affiliates or subsidiaries. Then .. the kids jumping rope .. the calendar moves ahead and youre looking at three people all wearing white who appear to be around 125 years old. Hi, Beth! The premise of the ad is so bizarre its unbelievable. If they make you cringe your face off, youre sane. I think these ads could well be used as part of a mental competency exam. High School Diploma Radio and Television. That's the theme of the newly launched domestic brand campaign for Liberty Mutual's Commercial Insurance strategic business unit. . Customers can choose from a wide range of investment and insurance options when they watch ads that Liberty Mutual airs on television to promote the companys products. Stephanie Courtney is main company member of the famed Groundlings Theater in Los Angeles, regularly performing in their sketch and improv shows. Hi, Alan. I have a friend that works at Liberty. Most of Geico and Progressives Flo Commercials are clever and funny. Actor Jonathan Stoddard hails from the United States. I actually think that line is clever, but its the only thing clever about that ad. Liberty Mutual is an Equal Opportunity Employer and an Equal Housing Insurer. The more you know, right? Too bad you cant escape the ads! Raushanah Simmons (Liberty Mutual Commercial Actresses), How to Get a Transparent Background Profile Picture on Twitter, 5 Most Expensive LEGO Minifigures Money Can Buy, 5 Most Expensive Pool Cues on the Market Today, An Overview of the Lexus Roadside Assistance Program, 20 Most Charitable Celebrities in Hollywood 2023. And that jingle makes me cringe everytime! They were once seen as reputable. Stay tuned my next post will be a review of the LiMu Emu ads. They endlessly run LibMu ads .. at least every 10-15 minutes .. sometimes more. What the hell does an emu have to do with insurance? Norma, I agree with you 100%. The year after that, she had an appearance in a live-action trailer for the comic book series Hack/Slash playing the role of Cassie Hack. I mean four!. At the beginning of the ad, there is a guy shown seated at a table in front of a huge dollhouse. Its demeaning and disrespectful. Campaign of the Year for those terrible KFC ads? Im not sure how they can credit the emu for this when every ad ends with that idiot jingle which literally just sings the company name four times. Why dont we just sing the companys name three times? Rob, good observations! Meanwhile, Allstate reported a net income of $1.2 billion for the same period. Small business account service. Will Doug and LiMu waterski over a shark tank? As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. Tanner Novlan (Liberty Mutual Commercial Actors) Share. From genuine, trustworthy, straight-forward, and intelligent to folksy, warm, guy-next-door to cool and laid back. You mean to tell me that Liberty Mutual insurance policiesdontall come with accident forgiveness, new car replacement, and all the rest? Where this is the case, we will take appropriate measures to protect your personal information in accordance with our Privacy Policy and applicable data privacy laws. Well then, Anonymous, youll be disappointed to hear that Libertys latest commercials combine the worst elements of both the stupid actor testimonials and the dumb-ass comedy schtick. Lighter than most male voice artists. In my way of working will find professionalism, quickness and excellent quality recordings. See your policy, service contract, or program documentation for actual terms, conditions, and exclusions. Liberty Defense (TSXV: SCAN) (OTCQB: LDDFF) (FRANKFURT: LD2A) provides multi-technology security solutions for concealed weapons detection in high volume foot traffic areas and locations requiring . Ill tell you how this happens, Nate. The Liberty Mutual ads have to be some of the most anal, obnoxious ads out there. Good for you for telling Liberty what you think. Who is the bad actor in the Liberty Mutual commercial? LibMut saturation tv ads are like carpet bombing. Were all just along for the ride. Seems racist to me. And I am not alone. Yes, Gary. By my estimation, the recent fad of advertisers breaking the fourth wall passed its expiration date, oh, about seven seconds after the first shop did it. Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). Over the course of its more than 150 years in operation, it has been offering insurance for residential and commercial properties, as well as automobiles, boats, and recreational vehicles. Libertys ad agency is Goodby, Silverstein and Partners. I get to write a funny ad my friends and family will see on TV! And it is played over and over and over. Great post, Mark! Since 2004, she has served in the capacity of spokeswoman for the Liberty Mutual Insurance firm. Grrrrrrrr! Thanks for bringing up that new ad with Doug and LiMu Emu speeding down the highway after another car. As the drunken buffoon who puts the lampshade on his head knows only too well, attention doesnt in and of itself win friends. I dont recall hearing any Liberty ads on radio (thank goodness TV is enough! Moving on, an ad I like to call Witless Protection.. Rob, I believe commercials such as these speak to the Ditkas of the world who dont do a whole lot of thinking for themselves. Homeowners, automobile drivers, and business owners can all purchase insurance plans from Liberty Mutual that provide protection against fire, theft, workers compensation, and liability claims. You might not be able to provide good acting for a Liberty Mutual commercial, but at least Liberty Mutual can provide you with some affordable car insurance. Tress MacNeille is one of the most talented women in the voice-over industry to date. The latest ads are a whole new level of galactically stupid. She maintains a career as a writer while also performing in plays, films, and skits. Its the same misleading statements like the piece of mail we get that says it is important information about our health care provider. Liberty Mutual is big on creating audio annoyances to turn heads toward televisions, a practice I despise. Seems many advertisers have forgotten that a key part of advertising is getting people to like them. I hate them. In any case, good luck with Allstate. Save my name, email, and website in this browser for the next time I comment. It is also said that she had a part in the movie Friday, which was released in 1995 and starred Chris Tucker and Ice Cube. Until someone with sense realizes that the campaign sucks, half of everyone hates it, and any benefit to sales is the result of the media buy rather than the ads themselves. Oh, Rae! The mute has to be near because it starts off loud and grating immediately. In the advertisements, she discusses her experiences with the firm, such as the time she was able to submit a claim after the lightning struck her automobile. I dont get it. Unfortunately, too many advertisers still dont understand that just as good advertising can increase sales, bad advertising can turn people away. On the other hand, its not entirely their fault. I would never buy Liberty Mutual Insurance, ever, after seeing these commercials. Together. , Inc., ICICI Lombard General Insurance Company Limited, Lloyd's, Liberty Specialty Markets, Nationwide Mutual . Also despise the Acapella one with the person of color improvsing and the white singers give him dirty looks. A significant number of his ads have been produced for Liberty Mutual Insurance. Keep that remote handy! Hi, Betty. Also, I take offense to Liberty Mutual using the Statue of Liberty as one of their props. When he is not doing standup comedy throughout the country, he makes his home in Los Angeles. If you already have an existing claim with Liberty Mutual, you can create an account to manage your claim and track its progress to completion. But I agree, too much of what we see during commercial breaks today is stupefyingly bad. Why not portray everyone as equal and not the same ones always the brunt of every joke. Unfortunately, I seen a new one today that is just as stupid. Geddit? That jingle is some sort of weaponized psychological warfare experiment meant to damage the psyche permanently. See who you know. Dimiter Marinov (Liberty Mutual Commercial Actors), 5. As I was researching this post, I read a comment from someone who said he had recently shopped for car insurance, and the company (not Liberty Mutual) had automatically included accident forgiveness in his quote. 1. They dont check the legality of their commercials, either. The entire premise with the high-speed chase is just mind boggling coming from a car insurance provider. In 2010, Johnson appeared on an episode of the USA Network show Psych playing her first big role, which was that of Detective Katt Williams. (At least Liberty Mutual doesnt hold a grudge, says the man. Your Liberty Mutual office has customer service and sales representatives who are happy to help you. Liberty Mutual and other advertisers, think about that for a moment. Descriptions are provided only as a summary outline of the products and services available and are not intended to be comprehensive and do not constitute an offer to sell or a solicitation. Instead of being just another clown in the circus, why couldntLiberty Mutual position itself as the peoples insurance companya champion for all of us, run by real, honest, down-to-earth good guys and gals dedicated to helping consumers understand a complicated subject and make their very best coverage decisions? For the best land views of Lady Liberty, head to the southern tip of Lower Manhattan, to an area known as the Battery. These ads are so annoying and on so often, I suppose it could happen! libertymutual.com 1-888-676-3155 New Car Replacement Accident Forgiveness Switch And Save Up To $423 Liberty Mutual Insurance Auto | Home | Life Bundle your policies to save on auto, renters, home, motorcycle and more. No matter the complexity, were committed to delivering a high-quality claims experience. ), but I suggest that it is not mine alone. Find a Liberty Mutual local office. Id much rather that advertisers stuck to selling products than pushing social agendas, but such is the state of advertising. To me it just looked like another lame attempt to be funny by showing two singers looking surprised at the third singers improvisation whether they thought it was good or bad is open to interpretation. And lets be real, its not even funnydespite what they say over at Ad Age. LiMu and Doug decide to fix the Duster themselves.. they've had better ideas.Liberty Mutual customizes your insurance so you only pay for what you need. I knew I wasnt alone in feeling overly irritated by the LM commercials. . No, you fool. I agree with the person who said that every single person involved in these ads should be brought up on charges. The LiMu Emu commercials started out bad but have become increasingly shrill. Oh, Kirstie, you and me both. March 18, 2020. (based on available global GWP and NEP data). I got sick and tired of having to watch their commercials. Liberty Mutual Insurance is an award-winning speciality commercial insurance company, Europe, Africa, Asia, Middle East, and the reputable partner of choice for clients ranging from a sole trader or small professional firm to manufacturers and contractors with revenues in excess of $200m. I dont buy from companies whose advertising doesnt respect my intelligence. Misleading, borderline dishonest. All Liberty Mutual ads are so stupid and annoying. Liberty All-Star Equity Fund. Take a trip down memory lane when you customize your home insurance with Liberty Mutual.Liberty Mutual customizes your home insurance so you only pay for what you need. If the ads dont perform and so far, to my knowledge, Liberty has only revealed vague stats about ad recall and awareness they will make a change eventually. And its all just a game of Follow the Leader. I can do anything you need: commercials, e-learning, audio books, news, and more !!! Insurers made a 176 million profit from motor insurance in 2021 - equating to 13 per cent of 1.35 billion of gross earned premiums, according to Central Bank data. And, LibMu doesnt even know that running a flashing blue light on the top of the car is a Vehicle Code violation in every state in the US. At least Liberty is consistent, eh? Another ridiculous ad from Liberty. Cranky Ad Review Score: One enormous misspent marketing budget out of five. We continued to grow in the 1990s through acquisition of major commercial and risk carriers. I kind of wish I didnt read your blog on this because now in addition to cringing every time I see the Liberty commercials, I get angry when I hear them insinuate that theyre the only ones who customize their insurance (pay for what you need). Now I see them as idiotic. Ive worked in radio too. You ask some good questions. Liberty Mutual commercials are simply lame. My first thought was similar to yours is this ad for car insurance actually making a joke of reckless driving? Oh, wow, its great to hear from someone whos worked in insurance and knows what theyre talking about. I am so annoyed by these commercials I wouldnt take their insurance if it was free. Check out the YouTube comments. But its the only one, and their jingle drives me nuts every time I hear it. They make me ashamed to be a LiMu customer. He was reared on Army posts all over the world, beginning with Kentucky, then moving on to Texas, Germany, Virginia, the District of Columbia, and Delaware. Typical "guy-next-door" mid-range, with great range for those needing a deep voi. A guy sitting on a bench near the Statue of Liberty and eating breaks the fourth wall to find out that he is, in fact, in a Liberty Mutual commercial. Now every commercial has blacks depicted as Superior and held in high esteem. Im willing to bet that you were completely unaware that these folks were on your television screens as part of an advertisement for an insurance business. The kids have grown long gray heads of hair the same period instead of Liberty as one the... Those people who will never consider this insurance company Limited, Lloyd & # x27 ; t a! Acquisition of major commercial and risk carriers an idea for a moment # x27 re. Ever notice how when the dog puts his paw up.. its fake to selling products than social! 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